Welcome to The Idea Vault!
The place to go for the hints, tips and free resources that we produce here at Mother of Merch!
Every week we will be bringing you a new blog post that is all to do with business.
There will be posts about merchandise - we would like to think that is pretty obvious! But, we will also have guest bloggers that come in with their information as well - we are all business owners and the more advice that we can get to do with running our business is amazing!
So, we hope you enjoy the content - and if you want to be reminded every week that the new blog post is out so that you can come along and read it - then sign up here! You will also receive our free guide called The Merch Cheat Sheet full of our hints and tips and even a Ghat GPT prompt to help you get started on working out what your perfect merch would be!
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Blogs - Updated Weekly
How to Test if Your Merch Ideas Will Sell Before You Buy
Worried about buying merchandise that doesn't sell? You don't need to be! This blog gives you some top tips on how to make sure your merch flies off the shelves! ...more
Merchandise
May 12, 2025•3 min read
How to Create Merch that Aligns With Your Brand
Want merch that speaks directly to your customers about who you are and what you do? Then don't do what everyone else does, have bespoke products that mean something ...more
Merchandise
May 05, 2025•5 min read
The rise of the tote bag - why it's still a best selling merch item in 2025
Why are tote bags so popular when it comes to merchandise? Let's take a look at what the benefits of having your own branded tote bags are. ...more
Merchandise
April 28, 2025•3 min read
1 - Back to its beginnings - how did merchandise become a thing? - Copy
Seeing as its the first blog piece, it is only right to take it back to the very beginning and talk about how merchandise originally began - before it was known as merchandise! ...more
Merchandise
February 13, 2025•4 min read
2 - From Freebies to Fans - How to Make Your Merch Work For You!
How do you turn your merchandise from just something you give out at events to a lead generation system that is doing the hard work for you - here are some ideas for you! ...more
Merchandise
February 05, 2025•4 min read
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