The Rise of the Tote Bag: Why It’s Still a Best-Selling Merch Item in 2025

In a world full of flashy gadgets and fast-changing fads, one merch hero continues to reign supreme: the humble tote bag.

From the streets of London to small biz pop-ups and international events, tote bags are everywhere - and for good reason! If you're a business owner looking for a merch item that’s low-cost, high-impact, and totally customisable, the tote is your ride-or-die.

Totes Are Timeless (And Trendy)

Tote bags have been trending for years - so don’t be fooled into thinking they are a fad. In 2025, they are more popular than ever. Why? Because they strike the perfect balance between function, sustainability, fashion, and brand power.

People use them - on the daily. Whether it’s a trip to the gym, the supermarket, or the office, tote bags are functional AF! And unlike a throwaway flyer or plastic pen, a quality tote can last years, putting your brand in front of eyes over and over again.

And let's be honest, no one wants to pay 30p for a bag every time they are going shopping! Tote bags are perfect to take to the shops with you - so why not make it one of yours!

Sustainability Sells

We’re living in a time when eco-conscious choices matter. Consumers want sustainable options - and tote bags tick that box. They’re reusable, often made from organic or recycled materials, and they reduce the need for plastic bags.

If your brand values align with sustainability (and let’s be honest, they should), tote bags become more than just merch—they become a statement.

Walking Billboards = Free Advertising

Here's the sexy part: tote bags = free mobile advertising.

Yes, you need to pay for the tote bag in the first place, but it isn't just the person that you are giving it to that will see it!

Your logo, your tagline, your colours - worn on shoulders, seen on trains, displayed in cafes. A well designed tote becomes a talking point. It can spark curiosity, start conversations, and send people straight to your Insta or website.

So think about that one saying or phrase that your audience love hearing you say, or makes people laugh - and picture that on a tote bag!

Totally Customisable, Infinitely Cool

Minimalist and sleek?

Bright and bold?

Sassy slogans?

Subtle branding?

The design possibilities with totes are endless!

That’s why at Mother of Merch, we’re obsessed with helping brands create totes that actually reflect their vibe. Whether you want something chic and professional or cheeky and playful, we’ll make sure your tote turns heads and converts customers.

Great Margins, Low Risk

Let’s talk business. Tote bags are:

• Affordable to produce

• Easy to ship

• Perfect for bundles, freebies, and upsells

Whether you’re gifting them to clients, using them as member perks, or selling them at events, the ROI potential is 🔥

That’s why they continue to be a best-seller in our product line every single year.

So… Should You Tote-ally Jump On It?

I'm not even apologising for the pun - I am here for it!

If you're still sleeping on tote bags, it’s time to wake up and smell the custom cotton. They’re powerful, practical, and profitable - and in 2025, they’re still the MVP of merch.

Want to design your own? Let’s make merch as sexy as your brand.

Book a discovery call with Mother of Merch and let’s talk tote magic.