ABOUT US
Your Merch Should Be as Sexy as You Are
You want your brand to be seen.
You want to stand out from the crowd.
But it’s more than that.
Your merch should represent everything you are as a person and everything your business stands for. That is how you attract the right people to you and make your merch work harder for you.
But how many events have you been to where you’ve been given some merch that is never to be seen again? Do you remember who gave it to you - or what they do?
Your brand deserves better - and that’s why we do what we do. We create merch that does more than looks good; it serves your brand image, converts the eyes on your business into paying customers and keeps your front of mind to others for the future.
But how did it all start for us?
BACK TO THE BEGINNING
None of this was meant to happen!
Back in 2017, whilst on maternity leave, Lisa (she/her) needed something to keep her busy when the small human was asleep. To keep herself busy, she started crafting again - making cards and small gifts for friends & family and personalising everything in the house!
Her friends then started asking her to make gifts for them to give to their friends and family - and the accidental side business began. The Mothercraft was born and continued in this way until 2024.
She decided it was time to leave her full time job, which meant she needed to start taking the business seriously. She started taking courses and attending events and did the exact same thing that every other business owner does - started using merch.
This was the turning point for how the business would change.
She realised the merch she was giving to people was not attracting anyone because it was exactly the same products everyone else was using - and there was no strategy or relevance behind it.
The business pivoted, she bought her creativity to the business world and The Mother was born. The rest, as they say, is history!
How We Work
We love bringing creativity and product knowledge to different businesses and showing you what is possible to make that outstanding impression time and time again.
The best way to get merchandise as sexy as your business is to know your audience and your business - inside and out! This is where the magic comes from - and that is why we work WITH YOU to create magic!
The perfect product doesn't come from flicking through a brochure or copying what someone else has done - it comes from looking into your business and finding out what works best for you.
We help you choose products that are right for you and your business so that your audience will love them as much as you do.
Merch has different reasons for existing - from client attraction, rewarding loyal customers to making a profit. And the choice of merch needs to reflect that choice - which is why we start with the why and then move onto how.
We don’t guess. We don’t copy.
We don’t do “that’ll do”
We help you do merch with intention from day one.
Are you ready?
Values Check
Diversity and Inclusion
"Do the best you can until you know better. Then when you know better, do better." Maya Angelou.
As a business, we believe that honesty, transparency, respect and integrity are standard values that all business should operate by. These may not be listed as our core values, but we live and work by them every day.
Diversity and inclusion should also be the standard in every business - but this is not the case. Which is why Diversity and Inclusion are the first of our core values.
We want to make it clear from the start, that this is important to us. We believe business is stronger, bolder and better when everyone has a seat at the table. This means we actively stand with and support all marginalised communities - which include, but is not limited to:
Trans and non-binary people
People of all races, cultures, and ethnicities
Disabled communities - both visible and non-visible
All LGBTQ+ communities
Anyone who has been told, or made to feel like, they don't belong in business
We aim to make everything we do inclusive and accessible. We know that no business or person can declare themself a safe space, that is for you to decide based on our actions. But we will always do what we believe is best and continue trying to create spaces that you perceive as safe.
And if we ever get it wrong, we want to know about it. If you feel safe to do so, please email us at [email protected]
We do not tolerate hate, exclusion or discrimination.
Of any kind.
Ever.
Uniqueness and Creativity
Creativity is at the heart of everything we do - from the products we design to the way we run our business.
And being unique? That's everything we want you to be - standing out and showing off all the sexy parts of your brand.
So, together these make up our second value.
We weave creativity into every part of our work so it shines through in yours. From our way of thinking, the way we work to the products themselves - we are different from other merch suppliers and intend to stay that way!
We want to get to know you, your brand and what makes you different. From there, we can recommend ideas that are exactly right for your niche - this is what allows us to create merchandise that's as bold, unique and unforgettable as you and your business.
Because 'off the shelf' has never been our style - and it shouldn't be yours either.
Relationship and passion-led
We know the passion we have for our business - and we know you feel the same about yours! That's why we combine relationships and passion as our third value.
For us, this isn't about quick wins or one off projects. We're here for the long haul - building genuine relationships with the people we work with. That means focusing on how best we can help you and making sure we enjoy the process along the way.
Because, if we're being honest, we all start a business to pay the bills (and for freedom - but that is a while away just yet!) But it's the passion and the people that keep us going on the tough days.
We bring our love for what we do into every product, every project and every partnership - so your merchandise really is made with love (and sometimes a little blood, sweat, swear words and tears!)
